ARCO gas is always the cheapest in town. Sometimes people worry about why. Many wonder if the gas is watered down (it’s not).

By humorously claiming to do things so bad people know they can’t be true, we allow people to laugh off their milder worries while they laugh at the jokes. This let’s them bring a “Who Cares, It’s Cheap” attitude to the whole situation without guilt. 

Art Director: Jeffrey Rozman

Tag: Who Cares, It's Cheap

Print #1

Print #1

Print #2

Print #2

Print #3

Print #3

Gas Pump Topper #1

Gas Pump Topper #1

#2

#2

#3

#3

Longer billboards would be placed near competitors' stations to be read while customers were pumping their gas. 

Longer billboards would be placed near competitors' stations to be read while customers were pumping their gas.