Despite the fact half of Americans are introverts, alcohol ads almost exclusively target extroverts.

Tamdhu Scotch champions introverts by encouraging people to stay in and enjoy a quiet drink in the comfort of their homes. 

Art Director: Christopher Chan

Tag: For The Not-So-Crazy Nights In

Print #1

Print #1

Print #2

Print #2

Print #3

Print #3

As a guerrilla campaign, we'll slip the following bookmarks into new and used books for sale throughout major cities.

BACK OF BOOKMARK

BACK OF BOOKMARK

FRONT #1

FRONT #1

FRONT #2

FRONT #2

FRONT #3

FRONT #3

The following direct mail piece includes a pop out door tag, encouraging people to leave you alone. 

Center copy: "You can use your newly won time alone to try out Tamdhu Scotch. Or if scotch isn't your thing, just read a book or something."  Right side copy: "Either way, you're welcome." Door tag copy: "Please don't disturb. I'm enjoying being alone."

Center copy: "You can use your newly won time alone to try out Tamdhu Scotch. Or if scotch isn't your thing, just read a book or something." 

Right side copy: "Either way, you're welcome."

Door tag copy: "Please don't disturb. I'm enjoying being alone."

This shy banner ad never actually links to anything, but every click reveals a new message. Messages can be seen in order below.

Then click:

Then click:

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Final banner.

Final banner.