Young Americans inherently distrust the biases of the past. Why not use that fact to encourage interest in a country long considered forbidden?

This alluring, poetic campaign positions Cuba as an enigmatic place mistreated by past generations, encouraging our younger target to break with tradition and experience Cuba’s worth and beauty.

As new laws gradually open Cuba to American travel, this will help refresh Cuba’s image for a new generation.

Art Director: Thomas Hinkamp

Tag: The Abandoned Beauty