Grayscale was the first company to create crypto ETFs, making it so regular people could invest in crypto right from their traditional brokerages.
After years of crypto seeming too complex, confusing, and culty to the exact people we wanted to reach, we needed to wake people up to the fact crypto could be for them.

We also brought some individual ETFs to life through harder working product advertising.
The Bitcoin and Ethereum “Minis” are Grayscale’s lowest fee funds, allowing investors to easily dip their toe in.
We pitched this as “Minidosing” crypto, leaning into classic pharma tropes to bring it to life.
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