We launched the first major brand campaign in the history of S&P Global: “Seek & Prosper.”

AWARDS:
ANA ACE Award - Gold - Brand Launch/Re-Launch
ANA ACE Award - Gold - Art Direction
Drum Award - Highly Commended - Finance
ANA B2 Award - Gold - International Marketing Campaign
ANA B2 Award - Bronze - Brand Purpose
ANA B2 Award - Bronze - Corporate Branding
ANA B2 Award - Bronze - Integrated Marketing, Large Enterprise 

In our anthem, the brand defies genre stereotypes by skipping the boardroom and filming entirely underwater. We followed it up with three more films focusing on specific capabilities S&P offers.

We also created a suite of digital and print media, with print assets running full page in publications like the Wall Street Journal, Economist, and Financial Times.