Sheetz is a restaurant, gas station, and convenience store in the mid-Atlantic region. But they’re also so much more. A proudly family owned business that’s beloved by locals, they stand for an attitude of liberation best encapsulated in their new tag line: ‘Why the Sheetz Not?’

This is my first campaign as an ACD, and I’m happy to say it’s some of my fav work I’ve ever done.

People reacted!

We also created a bunch of social videos for them - here are just a few of them.

People’s ears got in on the fun, too - both through Radio and “Audio at the Pump.”

We did a huge photoshoot, creating nearly 100 assets for them.
Here are just a few of them used in static social posts, OOH and banners.

We made a bunch of videos that play in the stores themselves, too. Here are two of ‘em.

And see that cool handwritten font in the work? That was custom designed just for the campaign in collaboration with the celebrated designer, Timothy Goodman. Take a closer look at the letters:

I love this campaign, and couldn’t have done it without:

CCO: Jaime Robinson
CD: Michael Stone
ACD: That’s me!
Senior AD: Natalie Fiacco
Production: Emily Robbins
Account: Rebecca Malley

+ some of the coolest most down-for-whatever Why The Sheetz Not clients ever. <3