Sheetz had a bunch of customers with pointz going unused in their loyalty app. To encourage customers to use them, we created a social-forward campaign around an awkward personal injury lawyer who urged them to ‘get the rewardz they’re entitled to!’

Across social, OOH, and a majority of digital, we pushed to a telephone hotline that would entertain AND give more details about how to use your Sheetz Rewardz Pointz.

Plus an audio spot that played at the gas pumps at hundreds of Sheetz.